REVBULL PRIVACY POLICY
Effective Date: September 9, 2025.
1. Introduction
This Privacy Policy describes RevBull's data practices regarding information within its scope, including the choices available to you. Unless otherwise stated, "information" or "personal information" means information that identifies, relates to, or is reasonably capable of being associated with an individual or household.
This Privacy Policy applies to information we collect where we control the purposes and means of processing, specifically through our websites, emails, phone calls, or other online services that link to this Privacy Policy (the "Service") as well as from other sources described below. Your use of the Service is subject to our Terms of Service.
This Privacy Policy does not apply to:
- The practices of third parties we do not control.
- Information collected in the context of job applications or employment with us.
- Information that has been anonymized or, to the extent permitted by law, deidentified.
For region specific disclosures, see our U.S. State-Specific Disclosures.
See Contact Us for our contact details.
2. Collection
Our business is to connect consumers looking for insurance with companies who provide online insurance marketplaces or insurance products (our "business customers"). We earn revenue through referral fees and commissions from our business customers when policies are purchased through their platforms. We collect the following categories of information:
- Characteristics or demographics, including zip code and country of residence.
- Device identifiers, including your device's IP address.
- Device information, including your device's operating system and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.
- Internet or other network activity, including your browsing history and interactions with the Service, such as the pages you visit, content you view, time of day you browse, and referring and exiting pages.
- Non-precise location data, such as location inferred from an IP address or generalized to a city or postal code level.
- Content, including any content you provide when communicating with us (e.g., during phone calls).
- Business contact identifiers, including name, job title, business email address, and phone number of employees of representatives or actual and prospective business customers.
- Inferences, preferences, or other insights we derive from the information described above.
We are not an insurance provider and do not collect insurance application information, financial information, Social Security numbers, or other sensitive personal details. Do not provide us this information.
3. Sources
We collect information from the following sources:
- Information you provide through the Service. When you visit our Service, you may be asked to provide information so that we can connect you with one of our business customers that serves your area.
- Information automatically collected from your device. When you interact with the Service, we and third parties we work with automatically collect device identifiers, device information, and internet activity from your device using cookies and other tracking technologies. See Cookies and Other Technologies.
- Information you provide by phone. When you call our phone number, you may be asked to provide information so that we can connect you with one of our business customers that serves your area. We also collect call metadata (such as duration) and the content of any communications.
- Information in the course of business relationships. When working with actual or prospective business customers, we collect business contact identifiers of their personnel.
- From third parties. We obtain information from third party sources, including:
- Third party vendors and related parties we work with in connection with receiving analytics, advertising, security, and fraud prevention services.
- Social media platforms when you interact with our content or ads.
- Business customers that engage us for services.
- Where we generate the information. We generate information based on information collected above.
5. Purposes for Collection and Use
We collect and use information for the following purposes:
- To connect you with one of our business customers at your request.
- To provide lead generation services to our business customers.
- To operate and maintain the Service.
- To communicate with you, including sending transactional and marketing messages by email, or when you initiate a call with us.
- To understand usage and trends, including through tracking technologies incorporated into the Service (such as Google Analytics).
- To improve our products and services.
- For advertising purposes. We work with various third parties, such as ad agencies, ad networks, publishers, social media platforms, and technology providers, to deliver and measure ads. For example, we place ads on third party websites or platforms that use tracking technologies to serve the ads, measure ad performance, detect ad fraud, limit how often ads are shown, and provide reporting and analytics. If you visit our Service after viewing or interacting with one of our ads on a third party website or platform, tracking technologies on our Service will help us attribute your visit and understand ad effectiveness.
Some advertising we engage in may be "targeted advertising," which is the practice of showing you more relevant or personalized ads based on your activity over time and across non-affiliated services. Targeted advertising often involves us incorporating third party tracking technologies into our Service or disclosing (often hashed) identifiers to third parties. These third parties then match our data with their own (or their partners' data) to deliver ads to you or similar audiences. For example, we incorporate the Meta pixel on our website to serve ads to Meta audiences based on the data we provide.
We also use audience modeling services, where we and a partner each disclose (often hashed) identifiers to a technology provider. The technology provider then matches common factors between our and the partner's data to help us understand audience overlap and improve campaign performance.
- For security, compliance, and enforcement, including preventing, detecting, investigating, and responding to fraud, misuse, policy or legal violations, or threats to safety.
- At your direction, including where you instruct us to use your information in a specific way or where we notify you and obtain your consent.
- Non-personal information. We may anonymize or deidentify information so it is no longer considered personal information under applicable law. Where we deidentify information, we commit to maintaining and using the deidentified information in deidentified form and not attempt to reidentify it. We may use non-personal information for any purpose permitted by law.
See Your Privacy Choices to exercise choice around our collection and use.
6. Disclosure
We disclose the information we collect for the purposes described in this Privacy Policy. The categories of persons to whom we disclose information include:
- Business Customers. At your direction, we disclose your information so that we can connect you with one of our customers that serves your area.
- Service providers. Many of the third parties we work with are service providers that collect and process information on our behalf. Service providers perform services for us, such as payment processing, data analytics, marketing and advertising, website hosting, and technical support.
To the extent required by law, we contractually prohibit our service providers from processing information they collect on our behalf for purposes other than performing services for us, although we may permit them to use non-personal information for any purpose permitted by law. - Third party vendors and related parties. Some of the third parties we work with independently control the purposes and means of processing your information. For example, we disclose information to vendors that provide analytics, security, and fraud prevention services to us. We also disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising.
- Affiliates. We disclose information to our affiliates and related entities, including where they act as our service providers subject to this Privacy Policy or use the information in accordance with their own privacy policies.
- Recipients in a merger or acquisition. We disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
- Recipients for legal, security, and enforcement purposes. We disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security, and safety of us, the Service, or anyone else.
- Recipients at your direction or with your consent. We disclose information where you direct us to do so or with notice to you and your consent.
- Non-personal information. We may disclose non-personal information for any purpose permitted by law.
See Your Privacy Choices to exercise choice around our disclosures.
7. Third Parties
Our Service may link to or be incorporated with websites and online services controlled by third parties. In addition, we may integrate technologies into our Service, including those described in Cookies and Other Technologies, that are controlled by third parties. Except where third parties act as our service providers, they (not us) determine the purposes and means of processing your information.
8. Your Privacy Choices
This section describes the choices available to you regarding your information.
Region-Specific Choice
Some regions offer additional choice. For region specific disclosures, see our U.S. State-Specific Disclosures.
Communications
To stop receiving marketing emails, follow the unsubscribe instructions near the bottom of such emails, or email us at as set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of transactional emails.
Browser and Device Controls
- Cookies and pixels. You may be able to manage cookies through your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our website. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations.
- Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. We are not responsible for the effectiveness of their tools.
- Industry opt-out tools for targeted advertising. Some third parties we work with are part of the National Advertising Initiative or follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising, which offer their own opt-outs tools for targeted advertising. For details, visit https://www.networkadvertising.org/choices/ and https://youradchoices.com/control. We are not responsible for the effectiveness of their tools.
9. Children
The Service is not directed toward children under 16 years old. If you are a parent or guardian and believe we have collected information from children in violation of applicable law, contact us as set out in the Contact Us section below.
10. Security
We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Please note that transmission via the internet is not completely secure and we cannot guarantee the security of information about you.
11. Retention
We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
12. International Transfer
We are based in the U.S. Your information may be transferred to and processed in the U.S. or another country where we operate. Where required by applicable law, we will provide appropriate safeguards for data transfers.
13. Changes to this Privacy Policy
We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide additional notice to you, such as through email or prominent notice on the Service.
14. Contact Us
The controller responsible under this Privacy Policy is:
RevBull ("RevBull," "we," "our," or "us")
447 Broadway, 2nd Floor Suite #2966
New York, New York 10013, United States
If you have any questions about our data practices or experience difficulty accessing this Privacy Policy, contact us using the postal or email address above. To exercise any choices available to you, follow the instructions provided in the relevant sections of this Privacy Policy.
15. U.S. State-Specific Disclosures
This section applies to residents of California and any Consensus State. A "Consensus State" is any U.S. state that has adopted a comprehensive privacy law. For purposes of this policy, Consensus States include Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia. This section does not apply to residents of other states except as expressly provided herein.
Notice at Collection
Our data practices are as follows:
- Collection. In the past 12 months, we have collected the categories of personal information set out in the Collection section above.
- Sources. The categories of sources from which we collect personal information are set out in the Sources section above.
- Purpose. The specific purposes (including business and commercial purposes) for collecting and using personal information are set out in the Purposes for Collection and Use section above.
- Disclosure. The categories of persons to whom personal information is disclosed, including service providers for business purposes, are set out in the Disclosure section above. We disclose the categories of personal information listed in the Collection section above to service providers for business purposes.
- Sales, Shares, and Targeted Advertising. Some of our disclosures of personal information to third parties may be considered a sale or share for cross-context behavioral advertising purposes under applicable law. We also may process your personal information for purposes of targeted advertising as defined by applicable law. The categories of personal information we sell, share, or process for targeted advertising purposes include: identifiers, characteristics or demographics, device information, internet activity, non-precise geolocation data, and inferences drawn from any of the above.
Rights
This section sets out your rights. See Exercising Rights below for details on how to exercise your rights.
Verifiable Requests
For California residents, you have the right to:
- Know what personal information we have collected about you, specifically have the right to know the categories of sources from which personal information was collected, the business or commercial purposes for collecting, selling, or sharing personal information, the categories of personal information that we sold, shared, or disclosed for a business purpose, the categories of third parties to whom we disclosed personal information, and the specific pieces of personal information we have collected about you;
- Correct inaccurate personal information we maintain about you; and
- Delete personal information that we have collected from you.
For Consensus State Residents, you have the right to:
- Confirm whether or not we are processing your personal information, and in some regions, confirm the categories of personal information we have processed;
- Access your personal information;
- Correct inaccuracies in your personal information;
- Delete your personal information;
- Obtain a copy of your personal information that you previously provided to us in a portable and readily usable format.
For Minnesota or Oregon residents, you also have the right to obtain a list of the specific third parties to which we have disclosed personal information.
For Delaware or Maryland residents, you also have the right to obtain a list of categories of third parties to which we have disclosed your personal information.
For Connecticut residents, you also have the right to obtain a list of the specific third parties to which we have sold personal information.
- Opt-Out of Sales, Shares, and Targeted Advertising. You have the right to opt-out of us selling or sharing for cross-contextual advertising purposes your personal information to third parties, or processing your personal information for targeted advertising purposes.
- Revocation of Consent. You have the right to revoke consent previously given to us that we rely on to process your personal information. If you withdraw consent, you may not be able to receive certain services dependent on that consent.
- Nondiscrimination. You have the right not to be discriminated against for exercising any of your rights.
- Appeals. You have the right to appeal our decision in response to your requests.
- Authorized Agents. You may exercise your rights through an authorized agent.
Exercising Rights
This section sets out how to exercise your rights.
- Verifiable Requests. Verifiable requests require us to verify your identity before fulfilling them. To exercise any of these rights, submit a request through our form here (specifying the rights you wish to exercise) or email us at info@revbull.io. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.
- Sales, Shares, and Targeted Advertising. We do not typically associate information collected through tracking technologies on our website with other information in our systems. As a result, you may need to submit one opt-out for information collected through website tracking technologies, and a separate opt-out for other information in our systems (like your email address). For website tracking technologies: Enable a recognized opt-out preference signal in your browser (such as Global Privacy Control) or adjust your cookie preferences here. This opt-out will apply only to the browser in which it is set, and, if you delete or reset cookies or switch browsers, you will need to opt-out again. For information in our systems: Submit a request through our form here.
- Consent. To revoke consent, write us at the email or postal address set out in the Contact Us section above (specifying the consent you wish to withdraw). If you withdraw consent, you may not be able to receive certain services related to that consent.
- Authorized Agents. Authorized agents must submit requests through the specific methods designated herein. Except where prohibited by law, we will require written and signed proof of the agent's permission.
- Appeals. To appeal, write us at the email or postal address set out in Contact Us and specify what you wish to appeal. We will review and respond to your appeal in accordance with applicable law. If we deny your appeal, you may submit a complaint to your Attorney General.
Limitations
Your rights are subject to exceptions and our data retention practices. To the extent permitted by law, rights requests must be exercised through the applicable designated method specified herein.
Additional California Disclosures
- Shine the Light. If you are a customer, you may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties' own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To make a request, write us at the email or postal address set out in the Contact Us section above and specify that you are making a "California Shine the Light Request."
- Do Not Track. We do not respond to Do Not Track signals.
Disclosures for Nevada
For Nevada residents, you have the right to opt-out of sales of your personal information to third parties. To exercise your right, following the opt-out process in Exercising Rights above. Your rights are subject to exceptions and our data retention practices.